How does blogging and deep linking correlate with each other? Well, in order to have a successful home based business you must generate a constant stream of targeted traffic to your blog. This can be done in many different ways by focusing on the page rank of your blogs front page to reel people in. There is one method that is extremely effective and overlooked by most bloggers, the importance of deep linking.
A “deep link” is a link that goes to another page on your blog, not your blogs front page.It can be so easy to focus all of your attention on your home page, but you want to disperse your traffic throughout your entire web site if at all possible. After all, many times it is the pages within your home page that will generate the majority of your revenue.
With deep linking, you want to build credibility and importance to the internal links of your web site. It is great getting people to your home page, but this does not put them where they can make a purchase always. If you have a number of critical internal links you want to make money from, why not send them to that right away? The easier you make things for your visitors the more they will appreciate you, and the more money you will make.
So if you are looking to start deep linking, how you can go about getting people to your internal links? Really, you can use just about any other method that you would use for your home page, except change the link. One method that is highly efficient is blogging.
Blogging allows you to talk with people about your entire web site and find out specifically what they are looking for. Then, instead of sending them to your home page to search through all of your pages you can send them to the specific page they are looking for.
Too often entrepreneurs will sell a product to a prospect only to send them to a page to show them everything else they can have. Show your prospects some respect by saving their time and giving them exactly what they are looking for. You will only benefit from it and maybe even have them return because of your courtesy.
There are typically three reasons you would want to focus on deep linking for your web site.The first is if your home page has a high page rank but all of your other pages have little to no page rank whatsoever. Another reason would be if a number of your web pages are not getting picked up by the search engines. Lastly, you should worry about deep linking if you have optimized your internal pages for competitive search terms. While it puts a challenge on you, you can still succeed.
The easiest way to start deep linking is to visit blogs that are having similar content to yours and write good and relevant comments on these blogs. Comments are not automatically approved, so you need to make the effort to write something that contributes to the discussion, not “nice blog” or
something like that. Then you deep link to a blog post you have written that talks about this topic, not your main page.
Some people look for blogs that “do follow”. This means that the link you put in the comment field of the blog is followed by the search engine and counted towards your total link count and ranking in the search engines. The easiest way to find blogs to comment on is to visit Google and put in the keywords “your main keyword”+”do follow”. You will get a list of blogs that you can comment on that have “do follow” enabled.
Tags: blog, Credibility, Entire Web, Focus, Front Page, home based business, Many Different Ways, money, Page Rank, People, Prospects, Targeted Traffic
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