Building Your Mailing List

Do you offer a free newsletter to your scrapbook customers? Why not? Building a mailing list is a vital necessity for your scrapbook business.

A mailing list keeps you in touch with your customers. Your list builds a trust that will net your scrapbook business repetitive returns. That’s invaluable to your online business!

By now, you should know just exactly who your target market is. Sure, it’s scrapbookers. Why not hone in even deeper than that, though? Would you like to reach young scrappers, or the older generation? Maybe your scrapbook business is all about creating recipe scrapbooks. Knowing your market allows you to get more personal and give your customers exactly what they need.

To build your mailing list, be sure you include a sign-up form on every page of your website. If you use business cards to promote your scrapbook business offline, include your website address with instructions on how to sign up on your free list.

If you advertise your list as easy-to-read, offering quick tips for busy scrapbookers, then make it just that. Give your subscribers quality information, too. If you promise them one thing, then give them another, chances are they’ll unsubscribe fast.

Your mailing list gives you an opportunity to get to know your customers better as well. Ask for their input and comments. As you build a relationship with them, you can then begin to make them offers through it. Your list also becomes your platform, through which you can sell your own unique products as you create them.

By: Vera Raposo

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