This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication [...]
Continue reading about Internet Marketing: Integrating Online and Offline Strategies (Paperback)
We certainly are in the age of global commerce and the domination of capitalism, aren’t we? Intelligent business people are on the look out for a competitive advantage always. This advantage could take the form of streamlining processing, getting more done with less, automation, creating intellectual property or improved sales and marketing techniques.
How does a [...]
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