In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

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Learn The Basics Of PHP & MySQL Programming Without A Brain Overload!…”I Hate PHP” is for webmasters and designers who have always wondered what PHP could do for them; someone who wants to “do” some PHP and not outsource it. It is best to be familiar with HTML and writing / deciphering HTML code. You don’t need to be a top-notch “I do it all in Notepad” kinda person – just being able to open up a text editor and understand the code is enough. Copy / Paste knowledge is helpful too.Unlike other PHP books on the market, we are not going to attempt to cover every single facet of the Wide World Of PHP Language. No, we want to grasp the basics of the language, get familiar with it, and get some real-life examples…not have the whole thing shoved down our throat!You’ll find that throughout this book, my odd sense of humor may shine through a little bit. You might not find that web programming is the most exciting thing on the planet. Well, I don’t either (more…)