Learn how to get a successful, money-making website built for you correctly the first time. This book will arm you with everything you need to know to go from an outdated site or a simple idea to a brand new, fully-functional, money-making business website. You’ll learn how to hire the perfect Web designer for a fair price and how to guide them to create the most user-friendly, powerful, trusted and successful website possible for your business and budget. And it will teach you the fundamentals you’ll need to succeed on the Web. Jason O’Connor owns the Web design and marketing firm Oak Web Works, LLC (http://www.oakwebworks.com). He is an expert Web designer, programmer and marketer who takes you step by step through the entire website building process in this book. He’ll give you in-the-trenches and cutting-edge information that will save you a lot of money, time and frustration. You will be guided through each step in the creation of a successful business website. Yo (more…)

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

About the Author

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey’s, AmerisourceBergen, Emerson Electric, JVC, The (more…)

Knowing your statistics enables you to do so much and you should always be tracking things even if you are using free traffic sources. A very crucial aspect of marketing over the last few years has been the introduction of tools that let you track factors that can have great importance on your business. When you paid for an ad in a printed publication you had to wait for release before you could know how well it had done. It is easy these days to actually watch people’s mouse scroll around your site and where they click, along with knowing how they found your site and much other data. Check out business strategies for the internet.

Any website owners can easily check statistics and find out which keyword phrases were typed in to find the page. Frequently you will be surprised at the terms you discover and you have not optimised for. When you have this information you can then optimize for it and gain even more traffic.

With paid adverts you can use tracking data to see what works for you and what does not. Start by looking at the stats each day and when you have let the ad run for a time and it does not become profitable then you can remove it. This enables you to build yourself a successful campaign where the results constantly improve. You will regularly find that implementing small changes can bring about big results so you should always look to track changes. Check out business tips for newbies.

Landing pages are plainly web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web advertisement. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your would-be purchaser to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing actually different from other web pages in a particular website, in particular if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to get a lot of earnings, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to utilize landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than an average one.

Reason no. 1: It is the only method you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs now, but most of these programs let the merchant pay the affiliate in a pay per click basis. On the whole, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your advertisement to different affiliates who would then place your ad on their websites. Whenever your advertisement is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you receive in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you in point of fact earn nothing from the program. Besides, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only method that you can recover from these expenses is through conversions.

Now, you surely won’t get any conversion if you have posted an advertisement on your affiliate’s site without an actual landing page for the potential purchaser to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to buy a product, but without the landing page, how will they know how to buy the product

It is consequently important to have landing pages for your ads as it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many folks make the mistake of making their website’s homepage as the landing page for their ads. The same is exact for those who use other pages like a “contact us” page or a product page. Homepages are frequently designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be thriving in an affiliate program, we’re certain that you don’t want your landing page to cater to the needs of various folks, most of which may not be really interested with your product.

When choosing a landing page, you must always have the client directed into that page in mind. Thus, your landing page must be relevant to the keywords and the contents you placed on your advertisement. It is besides principal that the landing page can induce your visitor to take action—that is to buy your product or in any case provide leads for potential customers.

Final Word

You almost certainly entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t sufficient for you to have just a landing page—it should be a great landing page!

Using an article directory allows users to post content related to their website, and include links in this content back to their site. Currently, the search engines view some of the more established article directories as an authority source, so any posts to them get added impact in rankings. Ignoring this source of possible links is not a good idea. While it might seem to be a pain to write so much content and submit it over time, in the long run it really pays off.

To get the maximum benefit from using an article directory, you need to be able to spin your content. What is spinning? Its really very simple. It simply uses a computer program to auto substitute words and sentences randomly in place of what is written. So you might create something like “The dog is brown”. If you wanted to spin this, you could also say “The dogs fur is brown in color” or “The dogs fur is black”. They all say basically the same thing, just in a slightly different way – all of them talk about the dogs fur color. Doing this with your articles can actually create huge amounts of “new” content from a single article you write. Sure you have to provide the alternatives to substitute with, but then a computer does all the rest. This gives you the best exposure for your work and keeps you from getting penalized by the major search engines for too much duplicate content.

Changing the content around on a main article allows you to submit the content to multiple article directories and not worry about duplicate content.

Sure a few of the same article is fine, but you dont want 200 copies of the exact article submitted all over the web.

All we are trying to do, is expose as many people as possible to our products or services over the popular Internet.This in itself is a very unique way to advertise, being it is one of the cheapest ways to distribute information to your global audience.And the instant response you can receive is a great benefit to this interactive marketing process.

To the average person, we are nothing more than a website on the other end of a Goggle search.But internet marketing is really much more than that.It blends together the technical and creative aspect of the internet with design, development, sales, strategy and advertising.  Web marketing is much more than a generic website, a pop-up or banner ad, added to your site.It takes focus on a targeted market, with a plan in place to promote your business in a way that will create excitement, and offer people what they are looking for, and even more.

A huge part of internet marketing success will depend on your ability to learn and use search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, video marketing, blogging and other Web 2.0 strategies.You have the ability to place your marketing emphasis on a specific interest group, rather than dilute your advertising blindly to the public that has no interest in your product.You have the option to market to a particular gender, race, age, interest group, geography, etc.

A good web marketing expert like yourself, never stops learning.You have to stay connected with what has worked in the past, what’s working today, and what’s about to work even better tomorrow.You have to be willing to try new things, willing to fail, and ready for success when your internet marketing skills connect with your new targeted audience.